• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Google Advertising

Google advertising is the most popular way for businesses to advertise online. Google advertising also gives companies the chance to market their sites and products to a huge audience. There are a lot of benefits for businesses that use Google advertising, such as not having to wait to see their sites rank higher in search engines. Search engine optimization is crucial for businesses, but it can take time to see any real increase in search engine ranking. Using Google advertising allows businesses to get their name and Web site in front of more customers quickly without having to wait for their search engine optimization to deliver results.

Google advertising is also one of the less expensive ways to market a business Web site, because you can ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles