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Global Marketing

In the 21st century, technology is one of the most important factors shaping modern reality since technological advancements have led to the deterioration or even elimination of barriers in, for example, transport and communication. This epoch is thus characterized by remarkable intensity as far as movements of people, things, and ideas are concerned. In addition, these fluctuations take place in different spheres of life due to the relatively high efficiency of time, money, and other resources. Considering exclusively the organizational sector, it has become easier for companies and other entities to operate on even distant markets and meet the needs of diversified stakeholders. Thus, the performance of modern firms is not restricted (as it was in the past) by technological, mental, or geographical barriers, and ...

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