Comic Books

A comic book is a publication composed of a series of drawings or other images arranged sequentially to tell a story. While the most popular storytelling genres in comics have varied over time and across countries, the superhero comic now dominates the U.S. market. More than 70 percent of U.S. comic sales are controlled by two publishers—DC (acquired by Time Warner in 1989) and Marvel Comics (owned by the Walt Disney Company since 2009). One of the most important cultural and economic trends involving comics today is how frequently they serve as the basis for some of the most commercially successful movies and other media, thus enabling comic characters and story lines to reach an extremely broad audience.

Origins and Evolution

Comic books have been described along ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles