Center for a New American Dream

The Center for a New American Dream (CNAD) assists Americans in reducing and shifting their consumption to improve quality of life, promote social justice, and protect the environment. Founded in 1997, CNAD has worked to raise awareness regarding the negative impact of a hyperconsuming culture. It focuses on the connections between consumption, the environment, and quality of life. CNAD works with communities, businesses, and individuals to conserve natural resources, reverse commercialization, support communities, and promote change in the way goods are consumed and produced. Emphasis on community, ecological sustainability, and a celebration of nonmaterial values is a focus of CNAD. It believes that this is possible while upholding the American dream of life, liberty, and the pursuit of happiness.

CNAD reimagines the American dream with a ...