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Alcohol Advertising

In recent years, concerns have risen about the portrayal of alcoholic beverages in the media and their impact on youth. Studies have shown that children and young adults are heavily influenced by television, popular radio tunes, and film, and these media are often identified as triggers by which youth learn about alcohol and on which they base their own decisions regarding alcohol. While alcohol advertising is especially worrisome with regard to youth, it also can have a negative effect on the adult population. Alcohol ads typically associate a brand with sexy, cool people and fun social activities. They give the impression that alcohol makes events, and therefore their attendees, more fun.

Adolescents and Television

Because adolescents are heavy users of television—viewing between 20 and 27 hours each ...

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