Advertising Campaigns
- Entry
- Reader's Guide
- Entries A-Z
- Subject Index
-
An advertising campaign involves the development and placement of a series of strategic messages that are united by a core theme. The strategic messages are intended to promote a product, a service, or an idea among a specific group of people. Advertising campaigns usually have specific objectives or goals, such as increasing people’s awareness of a product or service, changing people’s attitudes toward a product or service, or enhancing people’s demand for a product or service. To ensure that a specific group of people can receive them, the strategic messages appear in various media channels across a specific time frame, such as newspapers, magazines, radio, or the Internet.
To build up the advertising objectives, advertisers need to obtain information on the relevant market for the product/service, ...
-
-
- [0-9]
- A
- B
- C
- D
- E
- F
- G
- H
- I
- J
- K
- L
- M
- N
- O
- P
- Q
- R
- S
- T
- U
- V
- W
- X
- Y
-
167456- Loading...
Similar content on SAGE Knowledge
Loading content...Also from SAGE Publishing
- CQ Library American political resources opens in new tab
- Data Planet A universe of data opens in new tab
- Lean Library Increase the visibility of your library opens in new tab
- SAGE Journals World-class research journals opens in new tab
- SAGE Research Methods The ultimate methods library opens in new tab
- SAGE Stats Data on demand opens in new tab