Advertising Agencies

Today’s world is more media saturated than ever before. We are bombarded with new ideas and concepts every day. Advertising has become a phenomenon that undergoes transition every now and then. It is being reexamined and altered to address clients’ needs in a more responsive manner. It has grown into a nonpersonal form of mass promotion that commonly addresses a sizable audience or target group. This art of promoting products and services requires efforts par excellence and a medium that tailors the concepts and fashions them into ideas. This medium is the advertising agency. Advertisers employ advertising agencies to communicate a marketing message to a target group. Advertising agencies serve this need by bridging the gaps between consumers and advertisers.

The American Association of Advertising Agencies ...