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Viral Marketing

The Internet and social media technologies can make a brand “viral” by making it possible for people to share content with other people faster. With the growth of the Internet and Web 2.0, the population of Internet users is increasing exponentially, as various online platforms are being provided for business-to-consumer and consumer-to-consumer interactions. In addition, the virtual community facilitates the accessibility of information about a product, service, or brand. Electronic communication not only allows people to share their customer experience with a greater audience, but it also allows businesses to understand and satisfy customer needs better. A particular form of electronic communication is viral marketing. Viral marketing can use any of the communication channels, such as brand Web sites, review sites, discussion forums, and ...

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