Toys, Advertising of

Toy manufacturers spend billions of dollars advertising their products to children on television and other media in an effort to influence their early consumer habits. Parents in the developed world realize that toys are an integral part of a child’s life. In the United States, the total advertising for the toy industry was worth around $890 million in 2013. The major companies that advertised were Mattel and Hasbro. The major retailers who advertised were Toys “R” Us and Walmart. Of the total advertising for the toy industry, 90 percent was spent on television advertisement. The industry is lucrative with profit margins of major companies ranging from 15 to 40 percent. Over the past 29 years, the toy industry has grown a phenomenal 150 percent. According ...