Tobacco Advertising

The tobacco industry spends a significant amount of money on marketing its products. According to the Centers for Disease Control and Prevention, in 2011, the industry spent $8.37 billion on advertising and promotional expenses in the United States alone, up from $8.05 billion in 2010. For 2011, this amounted to $23 million per day, which amounted to $27 for every person (adults and children) and $191 for each smoker in the United States per year. This also included price discounts paid to retailers and wholesalers; promotional allowances to retailers, such as payments for stocking, shelving, displaying, and merchandising particular brands; and promotional allowances paid to wholesalers, such as payments for volume rebates, incentive payments, value-added services, and promotions.

In this entry, the history of cigarette advertising ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles