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Schools: Marketing Inside

Schools in the United States have increasingly sought corporate involvement, by offering to barter access to their students in exchange for their funding. This has been increasingly necessitated because of a lack of funding from federal, state, district, and other sources. In the early 1990s, there were only about 1,000 press citations on this topic. By 2014, there were more than 6,000 such citations annually. Such programs had begun in colleges in the 1970s and became prevalent in schools a couple of decades later. The different marketing programs are discussed here, followed by the pros and cons of allowing marketing activities inside the school premises.

Typology of Marketing Inside Schools

Commercialism in schools involves selling to schools, selling in schools, and the selling of schools as a ...

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