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Princess Culture

Princess culture has become a national phenomenon for young girls starting as early as age 2. Impressionable young ladies are striving to become little princesses who are sweet, innocent, perfect, and beautiful. This movement encompasses media, products, entertainment, institutions, and peer interactions. This culture allows girls to experience themselves as princesses by consuming princess products. This phase started shortly after the rise of the girl power movement of the 1990s. Girl power was based on girl empowerment and swept the nation under the third-wave feminist movement. In 2001, young ladies started becoming attracted to princess culture, which consisted mainly of wearing pink, tiaras, and beautiful “girlie-girl” dresses. The princess archetype has become a marketing dream for companies like Disney, Mattel, and American Girl. In fact, ...

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