Political Campaigns

A major tenet of representative democracies is to ensure that citizens have a voice in the process of government. One implication is that electors can form a reasoned opinion about candidates seeking public office if the relevant public affairs information is made available to them. Members of the political community need to therefore publicly disclose their political stance by raising awareness of the issues that affect society and their political response to them. The notion of a political campaign identifies an organized effort that seeks to influence the decision-making process of a target group. This effort is undertaken by a variety of subjects, such as parties and candidates, political institutions, interest groups, and social movements that share a common intention to influence the process of ...