• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

On a daily basis, people create opinions and judgments of people around them. They might create opinions and judgments by the way they look, the type of attitude they have, and sometimes whom they remind them of. People then take in this information and try to interpret it, creating a perception of others. This perception of other people is often called social perception. Social perception is the process by which people interpret information from others, form impressions, and make inferences about others. Researchers generally believe that the perception people develop of others is most likely inaccurate and imperfect and affects their behavior toward others. The inaccuracy is normally developed from the perceptual process. In other words, as people search for cues that will enable them ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles