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Online Shopping Platforms
Online shopping platforms are business platforms that enable multiple stakeholders in the fashion chain to come together on a single platform in order to converse and collaborate. It could be considered an online vertical integration of the fashion industry. The fashion industry is evolving as a billion-dollar business entity that has fragmented its service into different sectors, with each sector facing stiff competition around the world. This poses high transaction and advertising costs, along with complicated vertical chains of delivery.
Online shopping platforms provide an opportunity for different stakeholders to come together on a single platform for mutual consideration in an ever-expanding marketplace. These stakeholders include fashion retail brands (apparel, cosmetics, etc.), fashion designers, retailers, fashion photographers, fashion bloggers, fashion recruiters, event management companies, home ...
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