No Logo

No Logo is a book by the Canadian author Naomi Klein. It was published by Knopf Canada and Picador shortly after the World Trade Organization Ministerial Conference protests in Seattle in December 1999. It was an international best seller and one of the most influential books at the time about the antiglobalization movement. It has been translated into several languages. The book’s original subtitle, Taking Aim at the Brand Bullies, was dropped from subsequent editions. The book begins by explaining the history of branding and its evolution of power in the marketplace and then focuses on the power of brands (particularly the superbrands) and the countervailing antiglobalization movement. She talks about an actual brand, NO LOGO, as an example of this shift to an antibranding ...