Microbrewery Movement

A microbrewery is a small brewery making craft beer, which is commonly consumed outside the industrial and standardized beer segment. Originating in the United States in the late 1970s and early 1980s, the microbrewery movement indicates an emerging trend of brewing beer in small breweries using traditional methods. Because small-scale brewing depends heavily on manual skills, the term microbrewery is increasingly being replaced by the term craft brewery. The microbrewery movement represents the opposite of the global players in the beer market, such as Anheuser-Busch, MillerCoors, or Heineken. Currently, the microbrewery revolution is becoming increasingly popular not only in the United States but also in the United Kingdom, continental Europe, and Japan. However, microbreweries do not stand for a completely new way of producing and ...