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Loyalty points are the rewards in a loyalty card plan or a loyalty program that afford shoppers some special bonus or advantage. This business-marketing strategy uses these incentives to promote loyal buying behavior, so that the consumer will return to shop at that particular business. This marketing effort has also been credited with consumer referrals. Loyalty points are consumed differently, depending on the organization, the shop, or even the consumer field to which they have been applied. Points receive different benefits for different things. The organization may afford its customers additional offers, discount sales, and many other extra benefits. Loyalty points are a more refined version of “freebies,” which are given to online customers when they provide demographic details to Web-based organizations. Marketing researchers such ...

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