When looking at the impact of LinkedIn on society in general, and business specifically, one can see a “disruptive technology” effect. In reality, it is more like a “disruptive platform” effect. Founded in 2003, this unique social business networking platform is now connecting more than 277 million people in more than 200 countries and territories around the world and is becoming an indispensable business tool for professionals, practitioners, and students. Much of its hyper­growth can be attributed to its hybrid business model, which operates across virtual borders and connects people around the globe at times when jobs are scarce and networking connections are more important than ever before.

Started in 2002, but officially launched on May 5, 2003, LinkedIn was cofounded by Reid Hoffman, a former ...

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