Kickstarter

Kickstarter is one of the world’s leading providers of crowdfunding services. Crowdfunding is a rapidly evolving practice in which a group or individual seeks funding for a project or venture by soliciting relatively small amounts of money from a large number of people. While crowdfund­ing can theoretically be used to support virtually any type of initiative, Kickstarter focuses just on projects deemed “creative.” Accordingly, Kickstarter refers to the parties trying to raise funds as “creators,” whereas those who make pledges are called “backers.” As with most crowdfunding platforms, Kickstarter maintains a Web site that facilitates contact between creators and prospective backers.