Stakeholder Media

The term stakeholder media refers to information media that are used by stakeholder groups to advance their agendas. Such a group is defined by a shared practice or interest, involving an organization or a sector (a firm, a product category, an industry, a government agency, or even a state) whose actions can affect its members. The group’s media serve to recruit, bind, and defend members and to influence other stakeholder groups, such as management, employees, regulators, customers, shareholders, or news media.

The chief direct means of influence associated with stakeholder media include publicizing novel and meaningful information (e.g., leader or customer actions or misdeeds), inciting criticism or praise of an organization, and mobilizing coalitions to exert pressure or provide support. The channels employed may include social ...