Social media provide a personalized, online, networked hub of information, dialogue, and relationship management. These new communication technology tools allow individual users and organizations to engage with, reach, persuade, and target key audiences more effectively across multiple platforms. Industry professionals, scholars, and social media users have contributed a number of different definitions and conceptualizations of the concept of social media. Some emphasize the role of social media as a toolkit that allows users to create and share content. Others focus on how social media extend Web 2.0 technologies to bring communities together.

Social media platforms serve as gateways where content and conversations are created and ignited between individuals, brands, organizations, and nations. In addition, social media platforms provide first-impression management tools for corporations and individuals to ...

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