Reputational Criteria

Reputational criteria are the standards of judgment used to measure, evaluate, and conceptualize the worth or quality of an organization compared with those of other organizations. The criteria serve as the bases for judging the degree of notoriety or fame of a corporation for specific quality or characteristics compared with its peers. A criterion often assumes an ideal standard, as it is used to determine whether an organization is viewed favorably against the ideal standard, and thus held in great esteem by its stakeholders, or falls short of the expected ideal threshold, so as to be discounted by the stakeholder. Reputation criteria thus differentiate one corporation from the others and involve assessing where an organization stands versus peer organizations (often of the same type).

A corporation’s ...