Reputational bliss is a position an organization reaches when all of its externally held reputations are positive and the organization’s choice for reputation is driven by moral directives. This entry first discusses the components necessary for reputational bliss, and then, it discusses the nature of reputational bliss.

Components of Reputational Bliss

Reputational bliss has two components: (1) the Pareto optimality and (2) the deontological ethics. The principles of both must be met.

Pareto Optimality

The principle of Pareto optimality is a normative criterion that comes from Adam Smith’s The Wealth of Nations. Under the Pareto optimality, economic actors are free to exchange with one another up to the point where further exchange would make anyone worse off. The actors start with whatever endowments that history or nature has ...

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