Reputation repair refers to the process by which an organization attempts to mitigate losses to its reputation. This entry covers reputation repair strategies, moderating influences on the reputation repair process, and the outcomes of organizational reputation repair.


An organization’s reputation repair strategies are focused on managing stakeholders’ and other observers’ perceptions of a crisis. Ideally, an organization would like to mitigate not only its losses from wrongdoing but also those of its stakeholders. However, different repair strategies, like types of wrongdoing, affect different stakeholders in different ways. Thus, an organization likely faces trade-offs when deciding how to repair its reputation.

In simple terms, reputation repair strategies can vary from accommodative to defensive. More accommodative strategies tend to take steps to resolve the issues arising from wrongdoing by ...

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