Reputation Management Problems

Reputation management problems refer to the difficulties and challenges that public sector organizations face when they adopt private sector reputation management practices. These practices have proliferated in the public sectors of the Western world over the past decade. However, despite being presented in practitioner-oriented literatures as necessary activities for any formal organization, they are often more difficult for public sector organizations to implement than for private sector firms. This entry discusses the five problems that can be expected to arise when public sector organizations adopt private sector reputation management practices: (1) the politics problem, (2) the consistency problem, (3) the charisma problem, (4) the uniqueness problem, and (5) the excellence problem.