Reputation continuity is defined as the integrated ability of organizations to mobilize their resources during crises and achieve an uninterrupted flow of trust while preserving the precrisis perceptions of stakeholders. It consists of the effort to isolate the problem from the actual set of consequences and ensure that it is marginalized and ultimately eliminated by the use of alternative resources and parallel channels, in this case channels of communication. As reputation is built within stakeholder groups, which observe a number of organizational action dimensions, including quality, employment, innovation, and leadership, maintaining the links of trust with stakeholders is crucial in the struggle of organizations to support flawless and untampered reputation capital.

Reputation continuity can be defined as the minimization or elimination of reputation effects propagated by ...