Organization-Public Relationships

An organization-public relationship can be defined as a connection between one or more formal organizations and one or more of the publics that are affected by or affect those organizations. The central idea behind the concept is that organizations and publics find reason to communicate with each other because circumstances in their environments (e.g., overlapping problems, consequences of the behavior of one for the other, need for each other, or demand for similar resources) create a relationship between or among them. Communication among organizations and publics results in relationships of varying quality, depending on the nature and effectiveness of communications programs. The study of organization-public relationships has been one of the most extensive areas of research in public relations and communication management since the concept ...