Organizational Identification

Organizational identification is the cognitive and emotional connection between an organization and the individual, which results from perceived congruence between the identity of the organization and that of the individual. Thus, one’s perceptions about an organization (including organizational reputation) are affected by the level of one’s organizational identification. This could also include one’s disidentification from or indifference toward the organization. When people identify with or disidentify from an organization, they perceive that their personal identities are affected by the actions of the organization. Indifference, on the other hand, is associated with the absence of identification and neutrality toward the organization.

The perception of connectedness, detachment, or the lack of connection between people and the organization affects how much attention they pay to the information about the ...