Noise is anything that interferes with the reception of or distracts someone from a message. Noise essentially introduces information that is wholly separate from a message and, as such, imposes some degree of uncertainty into the message. Noise, then, is something not formally part of a message, but it has an effect on and distracts from a sender’s message shared with an audience because the noise is present during the communication act. This entry describes the types of noise, the results that can come from noise, and the management of noise for and during communication acts.


Noise can be present in several different forms, and all of them can be accounted for in corporate reputation contexts at any level—from the personal to the organizational. Physical noise ...

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