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Message Design

Message design is the common ground for all corporate communication, especially that concerning reputation management. Message design, in short, concerns creating and then sharing the central idea(s) about something for people to perceive, remember, embrace, and apply. This entry discusses three areas of message design that pertain to reputation management: (1) the philosophy behind it (i.e., why it works), (2) the methodology of it (i.e., how to make it work), and (3) the tools to use it (i.e., what is needed to do the work).

Philosophy Behind Message Design

Why must messages be designed thoughtfully? There are many reasons; chief among them is concern for others and how they might respond. This concern stems from a profound and ancient area of thought: rhetoric. From the Ancient Greek ...

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