The term media (the plural of medium) refers to the technically reproduced forms of representation and interaction that support communication across space and time, irrespective of the presence and number of participants, but it can also refer to the various media industries and actors. This entry discusses different ways to distinguish media, the different types and contents of media, and the various ways of studying media.

Ways to Distinguish Media

Media can be distinguished in a number of ways. The main categories of media tied to corporate reputation include interpersonal communication, corporate media (or “owned” media), advertising and promotional media (or “paid” media), news media, stakeholder media, and social media. Each of these media can be further distinguished by a number of characteristics, including the degree of ...

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