Information Processing

Information processing, the process of changing information into short-term and long-term memories that could influence an individual’s attitude and perception based on the information presented, has been a primary focus and interest for psychologists and business professionals and researchers over the years. Specifically, cognitive psychologists have proposed a number of models that attempt to explain the flow of information along a continuum beginning with sensation and ending with retrieval. As computer science became more sophisticated, cognitive psychologists borrowed a number of concepts from the field to help organize their thinking about the human mind. This entry covers the traditional information processing models from psychology while also addressing how they can be applied to corporate reputation practices and strategies.

One of the most influential models resulting from ...