Corporate reputations in the 28 countries of the European Union (EU) are influenced by historical, cultural, and political factors within the region that affect how societal members perceive firms. The EU is highly influential in homogenizing viewpoints regarding firms through its establishment and maintenance of political and economic institutions. Institutions play a strong role in the development of expectations regarding firms in a country or region. Politically, the establishment and enforcement of common laws through the European Commission, the Council of the EU, the European Parliament, and the Court of Justice of the EU create a common basis on which firms are judged. Similarly, economic integration through the European Central Bank and the euro, which as of July 2015 was used by 19 EU countries, ...

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