Corporate Social Responsibility, Company-Sponsored Events

Corporate social responsibility (CSR) events, also known as CSR activities, are sponsored by firms to promote goodwill among secondary stakeholders, such as those living in the community where the firm is based or activist groups. Firms hold these events in response to social issues beyond explicit transactional interests and technical and legal requirements. CSR events are important components of CSR practice, which is generally viewed as a sign of good corporate citizenship. Sponsoring CSR events is becoming a popular strategic tool that firms leverage to improve their reputation, which in turn affects their performance in the stock market, the labor market, and the consumer market.

More and more firms are engaging in CSR events related to public health, safety, the environment, or community well-being through active ...