Corporate communication axioms comprise those principles known to be true about the practice of communication in a corporate environment. An axiom is a statement or proposition that is regarded as established, accepted, or self-evidently true. In mathematics and the physical sciences, axiomatic principles are derived from repeated, independent observation.

In large and complex organizations, senior management now regard independent, repeated observation of certain principles as essential to their management of corporate reputation. In particular, they see reputation as a strategic asset that is both measurable and manageable and that funnels direct value to the organizational balance sheet.

The most effective programs in corporate communication are all closely connected to and supportive of the goals and strategies of the organizations that employ them. In each case, they ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles