Corporate Communication

Corporate communication is a management function through which all forms of internal and external communication are “harmonized” as effectively and efficiently as possible to create a favorable basis for relationships with groups on which the company is dependent. Corporate communication is important for the study of reputation because stakeholders construct a reputation of the organization partly from information that originates from the organization itself. This entry provides a history of corporate communication, its link to reputation, and criticisms of the term.

As a field, corporate communication developed during the 1980s, prompted partly by David Bernstein, an advertising executive, who was among the first to express the notion that there was a strategic necessity for senior executives to adopt an overarching corporate-wide communication program. The impression was ...