Corporate Apologies

Organizations, including corporations, often face conditions where they must explain, account for, and sometimes apologize for real or perceived wrongdoings. An apology is a message framed as a general expression of regret and remorse and may include an acceptance of responsibility and a request for forgiveness. B. L. Ware and Wil A. Linkugel introduced apologia as a distinct type of public address that is prevalent and occurs frequently in many contexts. Apologia is a Greek term for a formal speech of defense presented by individuals and organizations when their actions are seen as causing harm and violating social values, standards, and norms. Apologia is an active and intentional communication effort of defense in response to accusations of wrongdoing.

Corporate wrongdoings include ethical lapses, defective products, unsafe ...