Organizations, including corporations, often face conditions where they must explain, account for, and sometimes apologize for real or perceived wrongdoings. An apology is a message framed as a general expression of regret and remorse and may include an acceptance of responsibility and a request for forgiveness. B. L. Ware and Wil A. Linkugel introduced apologia as a distinct type of public address that is prevalent and occurs frequently in many contexts. Apologia is a Greek term for a formal speech of defense presented by individuals and organizations when their actions are seen as causing harm and violating social values, standards, and norms. Apologia is an active and intentional communication effort of defense in response to accusations of wrongdoing.

Corporate wrongdoings include ethical lapses, defective products, unsafe ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles