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Brand

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Roper, S. (2016). Brand. In C. Carroll (Ed.), The SAGE encyclopedia of corporate reputation (pp. 73-77). Thousand Oaks,, CA: SAGE Publications, Inc. doi: 10.4135/9781483376493.n35

Roper, Stuart. "Brand." In The SAGE Encyclopedia of Corporate Reputation, edited by Craig E. Carroll, 73-77. Thousand Oaks,, CA: SAGE Publications, Inc., 2016. doi: 10.4135/9781483376493.n35.

Roper, S 2016, 'Brand', in Carroll, C (ed.), The sage encyclopedia of corporate reputation, SAGE Publications, Inc., Thousand Oaks,, CA, pp. 73-77, viewed 21 September 2019, doi: 10.4135/9781483376493.n35.

Roper, Stuart. "Brand." The SAGE Encyclopedia of Corporate Reputation. Ed. Craig E. Carroll. Thousand Oaks,: SAGE Publications, Inc., 2016. 73-77. SAGE Knowledge. Web. 21 Sep. 2019, doi: 10.4135/9781483376493.n35.

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