Valorization refers the act of establishing the value of something through argument. In terms of reputation, this usually refers to the business case that organizations and consultants make for why organizations should invest in their corporate reputations, through reputation management or reputation risk management. This entry describes five views on valorization and their uses in reputation-related matters, followed by the connection of valorization to value creation and a description of projected valorization success rates when applying rhetorical theory to diffusion theory.

There are five different uses of the term valorization. First, valorization can refer to the process of fixing an artificial price. In this sense, valorization refers to using reputation as a way of inflating the prices of products or services.

Second, the term valorization is used ...

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