Strategic Alignment

Strategic alignment is the process of bringing an organization’s actions toward its various business activities in line with its planned objectives. The ability of most organizations to achieve their strategic goals by ensuring employee cooperation and engagement and stakeholder participation improves with comprehensive strategic alignment.

As corporate reputation is reflective of collective stakeholder judgments made over time about an organization’s communications and actions, the perceptions created among stakeholders greatly affect reputation. Researchers posit that it is important for organizations to achieve alignment in the judgments and perceptions of various stakeholder groups for achieving commonality of the corporate image that helps build corporate reputation. This creates a need to engage with stakeholders and manage their perceptions. Notwithstanding the authenticity of this finding, several studies have pointed to ...