Crisis communication typically focuses on how organizations respond to a crisis and includes the external organizational messages and actions as well as the internal processing of information and decision making. Crisis communication is a mix of managing information and managing meaning during a crisis. A crisis can be viewed as a violation of stakeholder expectation that has the potential to create negative outcomes for an organization and/or the organization’s stakeholders. Moreover, crises are often sudden events that require a quick response. Crisis communication is among the fastest growing areas of research within public relations and corporate communication. A unique feature of crisis communication is its applied nature. The research concentrates on trying to improve the practice of crisis communication in order to better protect ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles