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Content Analysis: Advantages and Disadvantages
Content analysis is a systematic, quantitative process of analyzing communication messages by determining the frequency of message characteristics. Content analysis as a research method has advantages and disadvantages. Content analysis is useful in describing communicative messages, the research process is relatively unobtrusive, and content analysis provides a relatively safe process for examining communicative messages, but it can be time-consuming and presents several methodological challenges. This entry identifies several advantages and disadvantages of content analysis related to the scope, data, and process of content analysis.
Scope
The scope and advantage of content analysis is as a descriptive tool. Content analysis can be used to describe communication messages. Content analysis focuses on the specific communication message and the message creator. It is often said that an advantage of content ...
- Creating and Conducting Research
- Creation of Research Project
- Authoring: Telling a Research Story
- Body Image and Eating Disorders
- Hypothesis Formulation
- Methodology, Selection of
- Program Assessment
- Research Ideas, Sources of
- Research Project, Planning of
- Research Question Formulation
- Research Topic, Definition of
- Research, Inspiration for
- Social Media: Blogs, Microblogs, and Twitter
- Testability
- Ethics
- Acknowledging the Contribution of Others
- Activism and Social Justice
- Anonymous Source of Data
- Authorship Bias
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- Confidentiality and Anonymity of Participants
- Conflict of Interest in Research
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- Funding Research
- Health Care Disparities
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- Peer Review
- Plagiarism
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- Privacy of Information
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- Public Behavior, Recording of
- Reliability, Unitizing
- Research Ethics and Social Values
- Researcher-Participant Relationships
- Social Implications of Research
- Literature Reviews
- Archive Searching for Research
- Bibliographic Research
- Databases, Academic
- Foundation and Government Research Collections
- Library Research
- Literature Review, The
- Literature Reviews, Foundational
- Literature Reviews, Resources for
- Literature Reviews, Strategies for
- Literature Sources, Skeptical and Critical Stance Toward
- Literature, Determining Quality of
- Literature, Determining Relevance of
- Meta-Analysis
- Publications, Scholarly
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- Vote Counting Literature Review Methods
- Writing and Publishing Research
- Abstract or Executive Summary
- Academic Journals
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- American Psychological Association (APA) Style
- Archiving Data
- Blogs and Research
- Chicago Style
- Citations to Research
- Evidence-Based Policy Making
- Invited Publication
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- Modern Language Association (MLA) Style
- Narrative Literature Review
- New Media Analysis
- News Media, Writing for
- Panel Presentations and Discussion
- Pay to Review and/or Publish
- Peer Reviewed Publication
- Poster Presentation of Research
- Primary Data Analysis
- Publication Style Guides
- Publication, Politics of
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- Research Report, Organization of
- Research Reports, Objective
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- Scholarship of Teaching and Learning
- Secondary Data
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- Title of Manuscript, Selection of
- Visual Images as Data Within Qualitative Research
- Writer’s Block
- Writing a Discussion Section
- Writing a Literature Review
- Writing a Methods Section
- Writing a Results Section
- Writing Process, The
- Designing the Empirical Inquiry
- Content Analysis
- Coding of Data
- Content Analysis, Definition of
- Content Analysis, Process of
- Content Analysis: Advantages and Disadvantages
- Conversation Analysis
- Critical Analysis
- Discourse Analysis
- Interaction Analysis, Quantitative
- Intercoder Reliability
- Intercoder Reliability Coefficients, Comparison of
- Intercoder Reliability Standards: Reproducibility
- Intercoder Reliability Standards: Stability
- Intercoder Reliability Techniques: Cohen’s Kappa
- Intercoder Reliability Techniques: Fleiss System
- Intercoder Reliability Techniques: Holsti Method
- Intercoder Reliability Techniques: Krippendorf Alpha
- Intercoder Reliability Techniques: Percent Agreement
- Intercoder Reliability Techniques: Scott’s Pi
- Metrics for Analysis, Selection of
- Narrative Analysis
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- Observer Reliability
- Rhetorical and Dramatism Analysis
- Semiotics
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- Internet Inquiry
- Association of Internet Researchers (AoIR)
- Chat Rooms
- Computer-Mediated Communication (CMC)
- Internet as Cultural Context
- Internet Research and Ethical Decision Making
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- Online and Offline Data, Comparison of
- Online Communities
- Online Data, Collection and Interpretation of
- Online Data, Documentation of
- Online Data, Hacking of
- Online Interviews
- Online Social Worlds
- Social Networks, Online
- Spam
- Measurement
- Correspondence Analysis
- Cutoff Scores
- Data Cleaning
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- Facial Affect Coding System
- Factor Analysis
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- Implicit Measures
- Measurement Levels
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- Measurement Levels, Ordinal
- Measurement Levels, Ratio
- Observational Measurement: Face Features
- Observational Measurement: Proxemics and Touch
- Observational Measurement: Vocal Qualities
- Organizational Identification
- Outlier Analysis
- Parsimony
- Physiological Measurement
- Physiological Measurement: Blood Pressure
- Physiological Measurement: Genital Blood Volume
- Physiological Measurement: Heart Rate
- Physiological Measurement: Pupillary Response
- Physiological Measurement: Skin Conductance
- Range
- Raw Score
- Reaction Time
- Reliability of Measurement
- Reliability, Cronbach’s Alpha
- Reliability, Knuder-Richardson
- Reliability, Split-half
- Scales, Forced Choice
- Scales, Likert Statement
- Scales, Open-Ended
- Scales, Rank Order
- Scales, Semantic Differential
- Scales, True/False
- Scaling, Guttman
- Standard Score
- Time Series Notation
- True Score
- Validity, Concurrent
- Validity, Construct
- Validity, Face and Content
- Validity, Halo Effect
- Validity, Measurement of
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- Variables, Conceptualization
- Variables, Operationalization
- Z Transformation
- Research Subjects/Participants
- Sampling
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- Survey Instructions
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- Survey: Filter Questions
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- Survey: Structural Questions
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- Under-represented Group
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- Qualitative Concepts and Techniques
- Alternative News Media
- Analytic Induction
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- Case Study
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- Computer-Assisted Qualitative Data Analysis Software (CAQDAS)
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- Overidentified Model
- Pilot Study
- Population/Sample
- Power Curves
- Quantitative Research, Purpose of
- Quantitative Research, Steps for
- Quasi-Experimental Design
- Random Assignment
- Replication
- Research Proposal
- Rigor
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- Solomon Four-Group Design
- Stimulus Pre-test
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- Within-Subjects Design
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- Z score
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- Cluster Analysis
- Data Transformation
- Errors of Measurement
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- Errors of Measurement: Dichotomization of a Continuous Variable
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- Errors of Measurement: Regression Toward the Mean
- Frequency Distributions
- Heterogeneity of Variance
- Heteroskedasticity
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- Hypothesis Testing, Logic of
- Intraclass Correlation
- Mean, Arithmetic
- Mean, Geometric
- Mean, Harmonic
- Measures of Central Tendency
- Median
- Mode
- Mortality in Sample
- Normal Curve Distribution
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- Meta-Analysis: Estimation of Average Effect
- Meta-Analysis: Fixed Effects Analysis
- Meta-Analysis: Literature Search Issues
- Meta-Analysis: Model Testing
- Meta-Analysis: Random Effects Analysis
- Meta-Analysis: Statistical Conversion to Common Metric
- Multivariate Analysis of Variance (MANOVA)
- Multivariate Statistics
- Odds Ratio
- Ordinary Least Squares
- Path Analysis
- Probit Analysis
- Quasi-F
- Sobel Test
- Structural Equation Modeling
- Time-Series Analysis
- Understanding the Scope of Communication Research
- Areas of Inquiry
- Acculturation
- African American Communication and Culture
- Agenda Setting
- Applied Communication
- Argumentation Theory
- Asian/Pacific American Communication Studies
- Bad News, Communication of
- Basic Course in Communication
- Business Communication
- Communication and Aging Research
- Communication and Culture
- Communication and Evolution
- Communication and Future Studies
- Communication and Human Biology
- Communication and Technology
- Communication Apprehension
- Communication Assessment
- Communication Competence
- Communication Education
- Communication Ethics
- Communication History
- Communication Privacy Management Theory
- Communication Skills
- Communication Theory
- Conflict, Mediation, and Negotiation
- Corporate Communication
- Crisis Communication
- Cross-Cultural Communication
- Cultural Studies and Communication
- Cyberchondria
- Dark Side of Communication
- Debate and Forensics
- Development of Communication in Children
- Diaspora
- Digital Media and Race
- Digital Natives
- Dime Dating
- Disability and Communication
- Distance Learning
- Educational Technology
- Emergency Communication
- Empathic Listening
- English as a Second Language
- Environmental Communication
- Family Communication
- Feminist Communication Studies
- Film Studies
- Financial Communication
- Freedom of Expression
- Game Studies
- Gender and Communication
- GeoMedia
- GLBT Communication Studies
- GLBT Social Media
- Group Communication
- Health Communication
- Health Literacy
- Human-Computer Interaction
- Instructional Communication
- Intercultural Communication
- Intergenerational Communication
- Intergroup Communication
- International Communication
- International Film
- Interpersonal Communication
- Intrapersonal Communication
- Jealousy
- Journalism
- Language and Social Interaction
- Latino Communication
- Leadership
- Legal Communication
- Managerial Communication
- Mass Communication
- Massive Multiplayer Online Games
- Massive Open Online Courses
- Media and Technology Studies
- Media Diffusion
- Media Effects Research
- Media Literacy
- Message Production
- Multiplatform Journalism
- Native American or Indigenous Peoples Communication
- Nonverbal Communication
- Organizational Communication
- Parasocial Communication
- Passing
- Patient-Centered Communication
- Peace Studies
- Performance Studies
- Personal Relationship Studies
- Persuasion
- Philosophy of Communication
- Politeness
- Political Communication
- Political Debates
- Political Economy of Media
- Popular Communication
- Pornography and Research
- Propaganda
- Public Address
- Public Relations
- Reality Television
- Relational Dialectics Theory
- Religious Communication
- Rhetoric
- Rhetorical Genre
- Risk Communication
- Robotic Communication
- Science Communication
- Selective Exposure
- Service Learning
- Small Group Communication
- Social Cognition
- Social Network Systems
- Social Presence
- Social Relationships
- Spirituality and Communication
- Sports Communication
- Strategic Communication
- Structuration Theory
- Surrogacy
- Terrorism
- Training and Development in Organizations
- Video Games
- Visual Communication Studies
- Wartime Communication
- Structure of Research Community
- Appendices
- Modern History of the Discipline of Communication
- Resource Guide
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