Communication Assessment

Communication assessment is the process communication educators use to determine whether their students have learned what they intend for them to learn. Assessment uses basic research techniques in order to collect data about student learning. Federal mandates require that colleges and universities engage in assessment. There are several elements central to assessment including learning goals, how assessment is conducted, measures of assessment, interpreting assessment, and using assessment data to improve student learning. This entry first looks into two reasons why assessment is important: obtaining accreditation and establishing learning goals. Next, various methods of conducting, measuring, and interpreting communication assessment are reviewed. The entry concludes with an examination of how communication assessments can enhance student learning.


The Council for Higher Education Accreditation (CHEA) requires that assessment be ...

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