Survey: Multiple-Choice Questions

Researchers can utilize both closed-ended and open-ended questions on a survey. For closed-ended questions, one of the most common types is multiple-choice questions, which provide respondents with a certain number of specific response options as possible answers. Researchers use multiple-choice questions on surveys to gather information about behaviors, attitudes, and demographic characteristics of the respondents. Response options can be ordered or non-ordered when using multiple-choice questions, and researchers can give respondents the option of choosing only one answer or multiple answers. This entry reviews three basic types of multiple-choice questions used in surveys: demographic questions, behavioral questions, and questions about attitudes and beliefs.

Demographic Questions

Researchers use multiple-choice survey questions when they ask questions about a person’s demographic characteristics, such as race, socioeconomic class, or political ...

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