SAGE Reference - The SAGE Encyclopedia of Alcohol: Social, Cultural, and Historical Perspectives

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Bourbon Advertising

By: Kara Headley
In: The SAGE Encyclopedia of Alcohol: Social, Cultural, and Historical Perspectives
Edited by: Scott C. Martin
Subject:Social & Cultural Anthropology, Sociology of Consumption, Sociology of Culture

Generally, bourbon has been marketed to white businessmen, with advertising dollars spent largely on holidays and sporting events. Branding focuses on longevity, quality, and production. With the recent focus on well-crafted cocktails, bourbon advertising has widened. The ...

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  Headley, K. (2015). Bourbon advertising. In S. C. Martin (Ed.), The SAGE encyclopedia of alcohol: Social, cultural, and historical perspectives (Vol. 1, pp. 290-291). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781483331096.n97
  
  Headley, Kara. "Bourbon Advertising." In The SAGE Encyclopedia of Alcohol: Social, Cultural, and Historical Perspectives, edited by Martin, Scott C., 290-91. Thousand Oaks, CA: SAGE Publications, Inc., 2015. https://dx.doi.org/10.4135/9781483331096.n97.
  
  Headley, K. 2015. Bourbon Advertising. In: Scott C. Martin Editor, 2015. The SAGE Encyclopedia of Alcohol: Social, Cultural, and Historical Perspectives, Thousand Oaks, CA: SAGE Publications, Inc. pp. 290-291 Available at: <https://dx.doi.org/10.4135/9781483331096.n97> [Accessed 10 Aug 2022].
  
  Headley, Kara. "Bourbon Advertising." The SAGE Encyclopedia of Alcohol: Social, Cultural, and Historical Perspectives. Edited by Scott C. Martin. Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2015, pp. 290-91. SAGE Knowledge. 10 Aug 2022, doi: https://dx.doi.org/10.4135/9781483331096.n97.
  
  Headley, Kara (2015). Bourbon advertising In: Martin, Scott C. (Ed.),Bourbon advertising The SAGE encyclopedia of alcohol: Social, cultural, and historical perspectives Vol. 1. Thousand Oaks, CA: SAGE Publications, Inc.; 2015:290-291. doi:10.4135/9781483331096.n97
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