SAGE Reference - The SAGE Encyclopedia of Alcohol: Social, Cultural, and Historical Perspectives

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Rum Advertising

By: Bruce Anderson & Catherine Aquilina
In: The SAGE Encyclopedia of Alcohol: Social, Cultural, and Historical Perspectives
Edited by: Scott C. Martin
Subject:Social & Cultural Anthropology, Sociology of Consumption, Sociology of Culture

Advertising for alcohol is as old as the substance itself. Since the day rum was first bottled in the Caribbean, there was advertising for it in one form or another—whether it be by the rum runners or by any of the ...

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  Anderson, B., & Aquilina, C. (2015). Rum advertising. In S. C. Martin (Ed.), The SAGE encyclopedia of alcohol: Social, cultural, and historical perspectives (Vol. 1, pp. 1081-1082). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781483331096.n408
  
  Anderson, Bruce, and Catherine Aquilina. "Rum Advertising." In The SAGE Encyclopedia of Alcohol: Social, Cultural, and Historical Perspectives, edited by Martin, Scott C., 1081-82. Thousand Oaks, CA: SAGE Publications, Inc., 2015. https://dx.doi.org/10.4135/9781483331096.n408.
  
  Anderson, B. and Aquilina, C. 2015. Rum Advertising. In: Scott C. Martin Editor, 2015. The SAGE Encyclopedia of Alcohol: Social, Cultural, and Historical Perspectives, Thousand Oaks, CA: SAGE Publications, Inc. pp. 1081-1082 Available at: <https://dx.doi.org/10.4135/9781483331096.n408> [Accessed 5 Jul 2022].
  
  Anderson, Bruce and Catherine Aquilina. "Rum Advertising." The SAGE Encyclopedia of Alcohol: Social, Cultural, and Historical Perspectives. Edited by Scott C. Martin. Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2015, pp. 1081-82. SAGE Knowledge. 5 Jul 2022, doi: https://dx.doi.org/10.4135/9781483331096.n408.
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