SAGE Reference - The SAGE Encyclopedia of Alcohol: Social, Cultural, and Historical Perspectives

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Brown-Forman

By: David A. Patterson Silver Wolf, Erin Stringfellow & Christina Drymon
In: The SAGE Encyclopedia of Alcohol: Social, Cultural, and Historical Perspectives
Edited by: Scott C. Martin
Subject:Social & Cultural Anthropology, Sociology of Consumption, Sociology of Culture

Before George Garvin Brown, a pharmaceuticals salesman, and his half-brother, John Forman, started the Brown-Forman Distillery in Louisville, Kentucky, in 1870, whiskey drinks were drawn and sold right out of the barrel. In an innovative marketing move, Brown and Forman ...

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  Patterson Silver Wolf, D., Stringfellow, E., & Drymon, C. (2015). Brown-forman. In S. C. Martin (Ed.), The SAGE encyclopedia of alcohol: Social, cultural, and historical perspectives (Vol. 1, pp. 310-311). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781483331096.n105
  
  Patterson Silver Wolf, David A., Erin Stringfellow, and Christina Drymon. "Brown-Forman." In The SAGE Encyclopedia of Alcohol: Social, Cultural, and Historical Perspectives, edited by Martin, Scott C., 310-11. Thousand Oaks, CA: SAGE Publications, Inc., 2015. https://dx.doi.org/10.4135/9781483331096.n105.
  
  Patterson Silver Wolf, D., Stringfellow, E. and Drymon, C. 2015. Brown-Forman. In: Scott C. Martin Editor, 2015. The SAGE Encyclopedia of Alcohol: Social, Cultural, and Historical Perspectives, Thousand Oaks, CA: SAGE Publications, Inc. pp. 310-311 Available at: <https://dx.doi.org/10.4135/9781483331096.n105> [Accessed 25 May 2022].
  
  Patterson Silver Wolf, David A., et al. "Brown-Forman." The SAGE Encyclopedia of Alcohol: Social, Cultural, and Historical Perspectives. Edited by Scott C. Martin. Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2015, pp. 310-11. SAGE Knowledge. 25 May 2022, doi: https://dx.doi.org/10.4135/9781483331096.n105.
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