Before George Garvin Brown, a pharmaceuticals salesman, and his half-brother, John Forman, started the Brown-Forman Distillery in Louisville, Kentucky, in 1870, whiskey drinks were drawn and sold right out of the barrel. In an innovative marketing move, Brown and Forman ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles