Tailored health behavior interventions refer to the provision of individualized information, derived from an individualized assessment of theory-based constructs, intended to help a specific person make positive changes in his or her health behavior. Although this broad definition of tailored health behavior interventions could encompass individual, one-on-one behavioral modification programs provided in person by a clinician, tailored health behavior interventions generally refer to the provision of individualized information through more controlled mediums, such as print, computer kiosks, the Internet, or mobile devices.

Tailored health behavior interventions typically employ computer-based technologies that gather information about the characteristics of a specific person and use algorithms to produce information that is thought to be relevant to the needs of the person. Tailored health behavior interventions represent a step beyond ...

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