During the 1970s and 1980s, health enhancement changed from a focus on the treatment of disease to a focus on the promotion of healthy behaviors, such as a healthy diet, physical activity, and smoking cessation and prevention. Interventions and strategies to promote healthy behaviors include approaches that target biological, psychological, and social/environmental factors.

Strategies to Promote Health Behavior Change

Strategies Targeting Individuals

Effective strategies for health behavior promotion targeted at individuals include motivational interviewing, self-monitoring, and action and coping planning. Motivational interviewing consists of enhancing motivation to change by helping individuals overcome their ambivalence toward change, and in turn increasing the health-promoting behavior. Self-monitoring consists of recording progress toward meeting health behavior goals. For example, in a weight loss program, self-monitoring might consist of recording energy intake, ...

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